California Privacy Notice
For California residents under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). This notice is written in plain English so you can understand it without a lawyer.
The short version
- We collect information to power intent signals for businesses. We do not sell your information.
- We do not handle credit, eligibility, or other regulated consumer reports.
- You can ask us what we have, ask us to fix it, or ask us to delete it. It is free.
- If you opt out, we do not treat you differently for it.
1. Categories of personal information we collect
In the past twelve months, we may have collected the following CCPA categories (Cal. Civ. Code § 1798.140) of personal information. We list each category and a plain example so you know what we mean.
| Cat. | CCPA category | In plain English | Collected |
|---|---|---|---|
| A | Identifiers | Name, email, postal address, IP address, cookie or device ID. | Yes |
| B | Customer records | Contact details linked to an account. | Yes |
| C | Protected classifications | Age range, gender, language. Only when you give it to us. | Limited |
| D | Commercial information | Products you looked at or showed interest in. | Yes |
| E | Biometric information | Fingerprints, voiceprints, face scans. | No |
| F | Internet or network activity | Pages viewed, clicks, referring site, time on page. | Yes |
| G | Geolocation | City or metro area derived from your IP. Not precise GPS. | Coarse only |
| H | Sensory data | Audio, video, photos. | No |
| I | Professional or employment | Job title or employer for business contacts. | Yes (B2B) |
| J | Education information | Schools attended. | No |
| K | Inferences | Topic interests inferred from your activity. | Yes |
| L | Sensitive personal info (CPRA) | Government IDs, financial logins, precise location, race, religion, health. | No |
We block credit scores, payment history, employment history, rental history, and other regulated consumer report data at the platform level. We are not a consumer reporting agency.
2. Where we get this information
- Directly from you. Forms, sign-ups, surveys, support requests.
- From websites you visit. Publishers and apps that have placed our tag and obtained the right consent.
- From public records. Government registries, business filings, professional directories.
- From service providers. Vendors that help us verify, clean, or enrich business contact details.
- From your device. Cookies, pixels, and similar tools, only with the consent your browser or our consent banner records.
3. Why we collect it
We use personal information for these business purposes:
- Run and improve our platform.
- Detect topics and intent so we can produce general signals for business buyers.
- Verify identity, prevent fraud, and keep accounts secure.
- Respond to your requests, including privacy and deletion requests.
- Meet legal, audit, and compliance duties.
- Power business-to-business outreach where the law allows.
We do not use sensitive personal information for any purpose that would require a separate right to limit under CPRA § 1798.121.
4. Who we share information with
We share information by category, not by name, so this notice stays useful as our partner list changes. We also keep a current list of named recipients available on request and on the California DROP registry where required.
- Service providers. Cloud hosting, email delivery, analytics, customer support tools.
- Business buyers. Companies that license our intent signals for their own marketing or research, under written contracts that limit how they may use the data.
- Compliance and audit partners. Firms that help us prove we follow privacy law.
- Legal and safety. Courts, regulators, and law enforcement when we are required by law or to prevent harm.
- A future buyer of the business. If we are acquired or merged, the new owner inherits the same duties under this notice.
5. We do not sell your personal information
We do not sell personal information for money, and we do not share it for cross-context behavioral advertising as those terms are defined by CCPA § 1798.140 and CPRA. We do not knowingly collect or sell the personal information of people under sixteen.
If that ever changes, we will update this notice, give California residents notice in advance, and offer a clear opt-out link in the footer of every page.
6. Your California rights
California residents have the following rights under CCPA § 1798.100, § 1798.105, § 1798.106, and § 1798.110.
Ask what we have collected, where it came from, and who we shared it with.
Ask us to remove your personal information from our systems.
Ask us to fix information that is wrong or out of date.
Tell us not to sell or share your personal information, even though we currently do not.
We will confirm we got your request within ten business days and answer it within forty-five days, as CCPA § 1798.130 requires. We may need to verify your identity first so we do not give your data to the wrong person. The request is free.
7. Using an authorized agent
You can ask another person or business to file a request for you. To do that, your agent should send us:
- A signed permission letter from you that names the agent.
- Proof the agent is registered with the California Secretary of State, if the agent is a business.
- Enough information to verify your identity, the same as if you were filing yourself.
Send agent requests to [email protected] with the subject line "Authorized Agent Request". We may still contact you to confirm before we act.
8. We will not punish you for using your rights
Under CCPA § 1798.125, we cannot deny you service, charge you a different price, or give you a worse product because you exercised your privacy rights. If you ever feel we have, write to [email protected] and we will look into it.
9. Updates and version history
We may update this notice as the law or our practices change. The date at the top tells you when it last changed. We list past versions below.
- v1.0 — May 1, 2026: Initial CCPA / CPRA disclosure notice.
How to reach us
Privacy questions: [email protected]
For general details, see our Privacy Policy and Data Processing Agreement.