For Publishers
Your Traffic Generates Valuable Intent Data
Every visitor declares what they need. We help you capture that data compliantly and earn revenue when buyers purchase it.
298 intent signals across 43 industries · Healthcare · Legal · Real Estate · Home Services · Financial · Insurance
Revenue Calculator
See what your traffic could earn as intent data.
Estimated Monthly Declared Signal Value
$18,750
| Tier | Threshold | Behavioral | ZPD Signal | Qualified Lead |
|---|---|---|---|---|
| Seed | <100 sold/mo | 8% | 15% | 20% |
| Bronze | 100+ | 10% | 18% | 22% |
| Silver | 500+ | 12% | 20% | 25% |
| Gold | 2,000+ | 15% | 22% | 28% |
| Platinum | 5,000+ | 18% | 25% | 30% |
What You Get
Shown at Silver tier (20% ZPD). ~3% of visitors complete declared intent tools.
Projections based on industry averages. Actual results depend on traffic quality, consent rates, and buyer demand.
Two Data Streams, One Revenue Source
Declared Intent Data
When visitors actively research on your site — comparing options, checking costs, evaluating providers — they're declaring what they need.
Behavioral & Audience Data
Every page view, scroll pattern, and content engagement generates behavioral signals that reveal market trends and buying patterns.
You earn revenue share on both data streams.
How We Compare
Signal revenue supplements ad revenue — no banners, no clutter.
| AdSense | Mediavine | SIE Data | |
|---|---|---|---|
| Revenue model | Impressions ($3 CPM) | Impressions ($15-25 CPM) | Signal purchases |
| 10K visitors/month | ~$30 | ~$150 (requires 50K min) | Projected $500-2,000* |
| Visitor experience | Banner ads | Display ads | No ads — interactive tools |
| Compliance | You handle | You handle | We handle (TCF, FCRA) |
| Setup | Paste ad code | Apply + paste code | Paste tag + embed tools |
*Projected revenue based on industry averages at Seed tier (8-20%). Founding publishers earn up to 30%.
First 100 Publishers: 30% Revenue Share — Locked Forever
After 100 publishers, new accounts start at Seed tier (8-20%). Founding publishers keep Platinum rates (up to 30%) permanently, regardless of future pricing changes.
Your Data Appreciates Over Time
Your data increases in value as more buyers enter the marketplace. Early publishers lock in the highest revenue share tier permanently. As buyer demand grows, the same signals you generate today become worth more tomorrow.
Year 1
Base signal value
Marketplace establishing demand
Year 2
Signal value grows
More buyers competing for your data
Year 3+
Premium demand
Your 30% share worth significantly more
How It Works
Install One Tag
Paste a single JavaScript snippet on your site or add via Google Tag Manager. Behavioral tracking starts immediately — page views, scroll depth, content engagement. Works on any site in under 5 minutes.
Add Revenue Tools
Choose from our library of interactive tools for your industry. Embed them on relevant pages to capture high-value declared intent signals. Each tool takes 30 seconds to add with a simple code snippet.
We Classify & Pay You
We classify all signals — behavioral and declared — match them with buyers, and handle compliance automatically. You earn 8-30% revenue share (based on tier and signal quality) on every signal sold. Paid monthly via direct deposit.
Start Earning from Your Traffic
See what your data is worth — then lock in 30% as a founding publisher.