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Comparison

SIE Data vs Clay

Clay is the enrichment workflow platform. SIE Data includes enrichment built into every contact reveal — plus the contacts themselves, intent signals, and compliance.

Feature
Clay
SIE Data
Enrichment providers
75+ integrations
29 providers (BYOK or managed)
Contact database
No (requires Apollo/Lusha)
11M+ government-verified included
Intent signals
No
Surge + buying readiness + vendor evaluation
Compliance
No
FCRA + DROP + 7-stage pipeline
Workflow builder
Visual drag-and-drop
Visual workflow builder + auto-buy rules + API
Pricing
$149-$800/mo (enrichment only)
$99-$299/mo (full platform)
BYOK API keys
Yes
Yes
Chrome extension
No
Yes
Bot protection
No
4-layer STE
Enrichment tables
Yes (core feature)
Yes — CSV import, column mapping, enrichment execution
AI research agents
Yes (AI actions)
Yes — 6 agents (web scraper, company research, copywriter, intent analyzer)
Email sequences
No (requires Instantly/Lemlist)
Built-in — multi-step with conditional branching
Intent Type
Inferred from content consumption
Declared intent from actions + consent-verified behavioral data
Built-in Outbound
None — push to external
Email, SMS, voice, auto-dialer — 33 channels built in
Consumer Signals
B2B only
167 B2B + 131 consumer — declared intent from both

A note on honesty

Clay pioneered visual enrichment workflows. SIE Data now includes a visual workflow builder with 24 node types, drag-and-drop canvas, and pre-built templates — plus enrichment tables, AI research agents, and outbound email sequences. Where SIE differs: contacts, intent signals, and compliance are included in the platform. Clay requires separate subscriptions to Apollo or Lusha for contacts, and has no intent data, compliance architecture, or outbound sequencing.

Who SIE Data is best for

Teams that need contacts and enrichment in one tool — not two subscriptions

Companies that want enrichment to happen automatically on every contact reveal

Compliance-conscious buyers who need FCRA + DROP + provenance built in

Sales reps who want a Chrome extension for on-the-fly contact lookups

What SIE Data does that Clay does not

Contacts included

Clay enriches data — but you need to bring your own contacts from Apollo, Lusha, or elsewhere. SIE Data includes 11M+ verified contacts (7.9M gov-verified). No second subscription required.

Automatic enrichment

With Clay, you build workflows to enrich each contact. With SIE Data, every contact reveal automatically runs through a automated enrichment. No workflow building needed.

Compliance built in

Clay has no compliance layer. SIE Data includes FCRA firewall, DROP-compliant deletion, 7-stage compliance pipeline, and full provenance chain on every record.

Get Started Free

25 credits/mo free, no credit card required. Contacts, enrichment, intent signals, and compliance — all in one platform.

Get 25 free credits

No credit card. No annual contract. Cancel anytime.