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Retail
An omnichannel retail brand
Multi-Channel Attribution for Retail
Understanding the customer journey across channels
Projected: 96%
Attribution Accuracy
Cross-channel tracking
Projected: 5.8x
ROAS
Return on ad spend
Projected: +42%
Cart Recovery
Abandoned cart conversions
Projected: +28%
Customer LTV
Lifetime value increase
The Challenge
An omnichannel retail brand operates both e-commerce and 45 retail locations. They couldn't connect online research behavior with in-store purchases, leading to misattributed marketing spend and missed retargeting opportunities.
The Solution
SIE Data's behavioral tracking captured intent signals across channels - product research, size lookups, store locator usage - enabling true multi-touch attribution and personalized retargeting.
The Results
- Projected: Achieved 96% attribution accuracy across online and in-store
- Projected: Improved ROAS from 2.1x to 5.8x with intent-based targeting
- Projected: Recovered 42% more abandoned carts with timely outreach
- Projected: Increased customer lifetime value by 28% through personalization
Key Metrics
Attribution AccuracyProjected: 96%
ROASProjected: 5.8x
Cart RecoveryProjected: +42%
Customer LTVProjected: +28%
Tags
RetailE-commerceMulti-ChannelAttribution
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