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Solar
A mid-size solar installer
How a Solar Provider 3X'd Lead Quality
Transformed lead acquisition with high-intent signals
Projected: 3.2x
Lead Quality
Improvement in qualified leads
Projected: -47%
Cost Per Acquisition
Reduction in CPA
Projected: +68%
Close Rate
Increase in sales conversion
Projected: 412%
ROI
Return on SIE Data investment
The Challenge
A mid-size solar installer was spending $150+ per lead on traditional lead gen channels, but only 12% of leads were actually qualified homeowners ready for solar installation. Their sales team wasted hours calling unqualified prospects, and CAC was eating into margins.
The Solution
SIE Data provided high-intent signals from homeowners actively researching solar installation - including calculator completions, installer comparisons, and financing inquiries. The BANT-qualified leads included budget indicators and timeline signals.
The Results
- Projected: Reduced cost per qualified lead from $150 to $79
- Projected: Increased sales team efficiency by 3x with pre-qualified leads
- Projected: Shortened sales cycle from 45 days to 18 days average
- Projected: Achieved 68% higher close rates on SIE Data leads vs. traditional
Key Metrics
Lead QualityProjected: 3.2x
Cost Per AcquisitionProjected: -47%
Close RateProjected: +68%
ROIProjected: 412%
Tags
SolarB2CHigh-IntentLead Quality
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