New Jersey Privacy Disclosure

How SIE Data complies with the New Jersey Data Privacy Act (NJDPA), and how New Jersey residents can use their rights.

Last updated: May 1, 2026

NJDPA — effective January 15, 2025

Quick summary

The NJDPA gives New Jersey residents access, correction, deletion, portability, and opt-out rights.
NJ broadens sensitive data to include financial account credentials and information about transgender or non-binary status.
NJ requires opt-in consent before targeted advertising to users between thirteen and seventeen.
The NJ Division of Consumer Affairs may issue rules to add detail to the law.

1. Overview of the law

The New Jersey Data Privacy Act took effect on January 15, 2025. It applies to businesses that process personal data of at least 100,000 New Jersey residents, or 25,000 residents when revenue or discounts come from selling personal data. The law is enforced by the New Jersey Division of Consumer Affairs and the New Jersey Attorney General. SIE meets the 100,000 resident threshold and applies the NJDPA in full.

2. Your rights

Right of access. Confirm processing and get a copy of your personal data.
Right to correct. Fix inaccurate personal data.
Right to delete. Have personal data we hold about you erased.
Right to portability. Receive your data in a usable format.
Right to opt out. Stop targeted advertising, sale of personal data, and certain profiling.
Right to appeal. Appeal a denial within forty-five days.

3. How SIE complies

We honor universal opt-out signals, including Global Privacy Control, by July 15, 2025 as the NJDPA requires. We obtain opt-in consent before processing sensitive data, including racial or ethnic origin, religious belief, mental or physical health, sex life or sexual orientation, transgender or non-binary status, citizenship or immigration status, financial information sufficient to access an account, genetic or biometric data for identification, precise geolocation, and any data of a known child. For users between thirteen and seventeen, we treat targeted advertising and sale as opt-in.

4. Authorized agents

New Jersey allows authorized agents for opt-out requests. The agent should provide written authorization signed by you. We may verify the request directly with you before acting on it.

5. How to submit a request

Export my data

Download a copy of everything we have on file.

Delete my data

Erase your information from our systems.

Or email [email protected] with the subject line "New Jersey NJDPA Request".We respond within forty-five days.

6. Effective date and scope

The NJDPA took effect on January 15, 2025, with universal opt-out honoring required by July 15, 2025. The law covers New Jersey residents acting in a personal or household context.

Need help?

Privacy team: [email protected]
See also our Privacy Policy.