Back to TermsSignal -- A behavioral or intent data point derived from a consumer interaction (e.g., calculator completion, quiz response, form submission). Signals are not credit scores, eligibility determinations, or consumer reports.
Zero-Party Data (ZPD) -- Information a consumer voluntarily provides through an interactive tool hosted on a Publisher property.
Mechanism -- An interactive tool (calculator, quiz, form, comparison, assessment) embedded on the Publisher's website via the SIE embed infrastructure.
Buyer -- A third party that purchases signals through SIE's marketplace.
DROP -- SIE's Data Rights & Obligations Protocol governing compliant signal distribution.
Revenue Share -- The percentage of signal sale revenue paid to the Publisher.
Publisher must maintain a publicly accessible privacy policy on every domain where SIE mechanisms are embedded. The privacy policy must disclose:
That interactive tools collect user-provided responses
That anonymized intent signals may be shared with third-party service providers
How consumers can opt out of data sharing
Publisher must display a consent mechanism (cookie banner, TCF v2.2 CMP, or equivalent) on pages hosting SIE mechanisms. Consumer-facing mechanisms require explicit opt-in consent before submission data is transmitted to SIE.
When a consumer exercises a deletion right (CCPA, GDPR, or equivalent), Publisher must notify SIE within 72 hours by submitting a deletion request through the Publisher Dashboard or API. SIE will propagate the deletion to all downstream buyers within 48 hours.
Publisher must not misrepresent the purpose of SIE mechanisms. Tools labeled as "calculators" or "estimators" must clearly state they provide estimates, not binding quotes or professional advice.
Publisher must register all domains where SIE mechanisms will be embedded via the Publisher Dashboard. SIE embed scripts will only function on registered domains.
SIE processes ZPD submissions into behavioral intent signals. SIE does not produce consumer reports, credit scores, or eligibility determinations. All data handling complies with FCRA by design -- SIE is not a consumer reporting agency.
The following data categories are permanently blocked from collection, storage, and distribution:
Credit scores, FICO scores, bankruptcy records
Payment history, collections, employment history
Rental history, criminal records
Any field classified as `regulatory_class = FCRA`
SIE collects and distributes only:
Behavioral intent (tool usage patterns, stated preferences)
Transactional signals (permit applications, public filings)
Self-declared preferences (budget ranges, timelines, priorities)
Cohort-level attributes (zip code, metro area, category interest)
SIE collects only the fields defined in the mechanism configuration. No additional browser fingerprinting, device tracking, or cross-site profiling is performed through SIE mechanisms.
Publisher earns a revenue share on every signal sold to a buyer that originated from the Publisher's properties:
Revenue is calculated monthly based on signals sold during the calendar month
Payments are issued within 30 days of month-end
Minimum payout threshold: $50.00 (balances below this roll to the next month)
Payment methods: ACH, wire transfer, or PayPal
Publisher has access to real-time revenue reporting in the Publisher Dashboard, including signal volume, sell-through rate, average signal value, and buyer demand by category.
The initial partnership term is 90 days from activation. After the initial term, either party may terminate with 30 days written notice.
SIE may audit Publisher's implementation at any time to verify:
Consent mechanisms are functioning correctly
Privacy policy disclosures are accurate and current
Mechanisms are not misrepresented to consumers
Deletion requests are being forwarded promptly
Publisher may request an annual audit report covering:
Signal distribution recipients (buyer categories, not individual buyer identities)
Deletion request completion records
Compliance pipeline processing logs
This agreement begins on acceptance and continues for an initial term of 90 days. After the initial term, it renews automatically on a month-to-month basis.
After the initial 90-day term, either party may terminate with 30 days written notice via the Publisher Dashboard or email to [email protected].
Either party may terminate immediately if the other party:
Materially breaches this agreement and fails to cure within 15 days of written notice
Violates applicable data protection laws
Becomes insolvent or ceases operations
Upon termination:
SIE will remove all mechanisms from Publisher domains within 48 hours
Outstanding revenue share balances will be paid within 60 days
SIE will retain signals already distributed to buyers (deletion requests still honored)
Publisher's access to the Publisher Dashboard will be deactivated
Publisher will indemnify SIE against claims arising from:
Publisher's failure to maintain required consent mechanisms
Misrepresentation of mechanism purpose to consumers
Publisher's violation of applicable privacy laws on Publisher properties
SIE will indemnify Publisher against claims arising from:
SIE's processing of signals after receipt from Publisher
Downstream buyer misuse of signals purchased through SIE
SIE's failure to honor consumer deletion requests forwarded by Publisher Governing Law: State of Delaware, United States
Dispute Resolution: Good-faith negotiation, then binding arbitration (AAA Commercial Rules)
Assignment: Neither party may assign without written consent, except in connection with a merger or acquisition
Entire Agreement: This agreement, together with the Publisher Dashboard terms, constitutes the entire agreement between the parties
Amendments: SIE may update these terms with 30 days notice via the Publisher Dashboard. Continued use after notice constitutes acceptance.
Publisher Data Partnership Agreement
Effective Date: Upon acceptance via the SIE Data Publisher Dashboard
Parties: SIE Data, Inc. ("SIE") and the entity or individual accepting these terms ("Publisher")
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1. Definitions
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2. Publisher Obligations
2.1 Privacy Policy
Publisher must maintain a publicly accessible privacy policy on every domain where SIE mechanisms are embedded. The privacy policy must disclose:
2.2 Consent Banner
Publisher must display a consent mechanism (cookie banner, TCF v2.2 CMP, or equivalent) on pages hosting SIE mechanisms. Consumer-facing mechanisms require explicit opt-in consent before submission data is transmitted to SIE.
2.3 Deletion Forwarding
When a consumer exercises a deletion right (CCPA, GDPR, or equivalent), Publisher must notify SIE within 72 hours by submitting a deletion request through the Publisher Dashboard or API. SIE will propagate the deletion to all downstream buyers within 48 hours.
2.4 Accurate Representation
Publisher must not misrepresent the purpose of SIE mechanisms. Tools labeled as "calculators" or "estimators" must clearly state they provide estimates, not binding quotes or professional advice.
2.5 Domain Registration
Publisher must register all domains where SIE mechanisms will be embedded via the Publisher Dashboard. SIE embed scripts will only function on registered domains.
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3. Data Usage
3.1 Signals, Not Scores
SIE processes ZPD submissions into behavioral intent signals. SIE does not produce consumer reports, credit scores, or eligibility determinations. All data handling complies with FCRA by design -- SIE is not a consumer reporting agency.
3.2 FCRA Compliance
The following data categories are permanently blocked from collection, storage, and distribution:
3.3 Permissible Signal Types
SIE collects and distributes only:
3.4 Data Minimization
SIE collects only the fields defined in the mechanism configuration. No additional browser fingerprinting, device tracking, or cross-site profiling is performed through SIE mechanisms.
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4. Revenue Share
4.1 Share Rates
Publisher earns a revenue share on every signal sold to a buyer that originated from the Publisher's properties:
| Signal Tier | Publisher Share |
|-------------|---------------|
| BANT-qualified (hot) | 25-30% |
| Verified (warm) | 15-25% |
| Standard | 8-15% |
Exact rates are set during onboarding and documented in the Publisher Dashboard.
4.2 Payment Terms
4.3 Reporting
Publisher has access to real-time revenue reporting in the Publisher Dashboard, including signal volume, sell-through rate, average signal value, and buyer demand by category.
4.4 Minimum Term
The initial partnership term is 90 days from activation. After the initial term, either party may terminate with 30 days written notice.
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5. Audit Rights
5.1 SIE Audit Rights
SIE may audit Publisher's implementation at any time to verify:
5.2 Publisher Audit Rights
Publisher may request an annual audit report covering:
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6. Term and Termination
6.1 Term
This agreement begins on acceptance and continues for an initial term of 90 days. After the initial term, it renews automatically on a month-to-month basis.
6.2 Termination for Convenience
After the initial 90-day term, either party may terminate with 30 days written notice via the Publisher Dashboard or email to [email protected].
6.3 Termination for Cause
Either party may terminate immediately if the other party:
6.4 Effect of Termination
Upon termination:
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7. Indemnification
7.1 Publisher Indemnification
Publisher will indemnify SIE against claims arising from:
7.2 SIE Indemnification
SIE will indemnify Publisher against claims arising from:
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8. Limitation of Liability
Neither party's total liability under this agreement will exceed the greater of (a) the revenue share paid or payable to Publisher in the 12 months preceding the claim, or (b) $10,000.
Neither party is liable for indirect, incidental, consequential, or punitive damages, including lost profits, lost data, or business interruption, regardless of the theory of liability.
This limitation does not apply to breaches of data protection obligations or indemnification obligations.
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9. General
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*SIE Data, Inc. | siedata.dev | [email protected]*
Last updated: March 31, 2026