Glossary

41 terms in plain English. We define the concepts; we do not publish the specific weights or prompts behind them.

Intent signal: A piece of evidence that a person or company is researching, switching, or about to buy. We surface signals — buyers act on them.
Declared intent: Intent the person or company stated themselves: a form fill, an RFP, a self-described preference. Highest trust, lowest ambiguity.
Behavioral intent: Intent inferred from observed behavior, like content reads or comparison browsing. Always cohort-level, never re-identified.
BANT: Budget, Authority, Need, Timeline. The four-factor framework SIE uses to grade B2B signal readiness.
FCRA: Fair Credit Reporting Act. A US law governing eligibility data. SIE is not a Consumer Reporting Agency and never distributes FCRA-regulated fields.
CCPA: California Consumer Privacy Act. Gives California consumers rights to know, delete, and opt out of sale.
CPRA: California Privacy Rights Act. The 2023 update to CCPA that adds correction rights and a dedicated regulator.
GDPR Article 15: EU right of access. People can ask what personal data you hold about them and how it is being used.
GDPR Article 17: EU right to erasure (the right to be forgotten). People can ask you to delete personal data in defined circumstances.
DELETE Act: California SB 362. Lets consumers issue a single deletion request to all registered data brokers via a state-run portal.
DROP Act: The deletion-broker protocol layer that powers DELETE Act compliance. SIE syncs suppression in real time.
TCF v2.2: IAB Europe Transparency and Consent Framework, version 2.2. The standard SIE uses to capture and pass consumer consent.
Consent mode: A flag on every event that says how it can be used: B2B-only, consumer-explicit, or blocked. Set once, enforced everywhere.
Suppression list: A real-time blocklist of identifiers that must never appear in outputs. Checked on ingest, on enrichment, and on reveal.
Audit chain: A tamper-evident log of every signal touch: who viewed, who revealed, who exported. Each entry is HMAC-signed.
Data subject access request (DSAR): A formal request from a person to see, correct, or delete the data you hold about them. SIE responds within statutory windows.
Data portability: The right to receive your own data in a machine-readable format and move it to another service.
Right to know: A privacy right letting consumers ask what categories and pieces of personal data a business has collected.
Right to delete: A privacy right letting consumers ask a business to delete personal data, subject to legal exceptions.
Right to correct: A privacy right letting consumers fix inaccurate personal data a business holds about them.
Data broker: A business that knowingly collects and sells third-party personal data. Several states require brokers to register annually.
Signal taxonomy: The published vocabulary of signal categories SIE supports. The taxonomy itself is open; the per-signal weights are not.
Signal weight: The relative importance SIE assigns each signal when scoring readiness. Specific weights are proprietary; the concept is documented.
Quality score: A 0–100 freshness and confidence rating attached to each delivered signal. Buyers can filter by minimum score.
Surge detection: Statistical lift that flags an account or cohort showing markedly higher engagement than its own recent baseline.
Compound signal: A higher-order signal that fires only when several base signals coincide inside a defined window.
Autoresearch: SIE’s background process that proposes, evaluates, and retires prompts and rules without disturbing live traffic.
Counselor gate: An agentic policy check that runs before any reveal. It blocks queries that would expose disallowed fields or violate consent.
Reveal: The act of exchanging credits to unlock a contact, account, or enriched record. Always logged in the audit chain.
Enrichment waterfall: Ordered fallback through multiple providers to fill a field at the lowest unit cost. Stops as soon as a confident answer is found.
Identity resolution: Matching scattered records to a single person or company. SIE resolves on hashed identifiers wherever possible.
Hashed identifier: A one-way fingerprint of an email or phone (e.g., SHA-256). Lets us match without storing the raw value.
Agency tier: A workspace mode for outbound agencies. Each client gets isolated data, billing, and compliance posture under one parent account.
Per-client compliance: Compliance settings (consent mode, suppression, region) that apply only to one agency client and never leak across clients.
Magic link: A one-time signed URL emailed to a user that logs them in without a password. Expires quickly and is single-use.
OAuth: A delegated-access protocol. SIE uses it to connect Mailchimp, Google, Shopify, and similar accounts on your behalf.
SSO / SAML: Single sign-on via SAML 2.0 lets enterprise identity providers (Okta, Azure AD) authenticate users into SIE.
SCIM: System for Cross-domain Identity Management. The standard SIE supports for automatic user provisioning and deprovisioning.
Audit log: A read-only record of every privileged action (login, reveal, export, role change). Exportable for SOC 2 evidence.
PCI compliance: The card-data security standard. SIE never touches raw card numbers — payments are tokenized through Stripe.
Encryption-at-rest: PII written to disk is encrypted with AES-256-GCM. Keys rotate on schedule and are stored outside the data plane.