Automotive Signals
14 intent signals across vehicle purchase, trade-in, auto financing, fleet management, and EV adoption. Reach buyers at the moment of decision.
Vehicle Purchase & Research
3 signalsIntent signals sourced from vehicle research activity, financing comparisons, dealer interactions, and behavioral data.
VIN lookup activity
1 creditResearching a specific vehicle by VIN number. Serious buyer performing due diligence on a particular car.
Vehicle comparison tool usage
1-2 creditsActively comparing makes and models side by side. Narrowing down choices, purchase timeline imminent.
New model launch interest
1-3 creditsResearching upcoming model releases, pre-order availability, and launch pricing. Early-adopter buyer.
Trade-In & Financing
4 signalsIntent signals sourced from vehicle research activity, financing comparisons, dealer interactions, and behavioral data.
Trade-in value research
1-3 creditsChecking what their current vehicle is worth. Ready to trade up and actively pricing options.
Auto loan comparison activity
1-2 creditsRunning financing scenarios and monthly payment estimates. Budget confirmed, purchase decision active.
Lease vs buy comparison
1-2 creditsEvaluating lease versus purchase options. Financial decision-making stage before dealer visit.
Refinance auto loan search
1 creditSearching for lower auto loan rates or refinancing options. Existing owner looking to reduce payments.
Fleet & Commercial
3 signalsIntent signals sourced from vehicle research activity, financing comparisons, dealer interactions, and behavioral data.
Fleet expansion indicators
2-3 creditsBusiness signals for adding vehicles to a commercial fleet. High-volume purchase intent with budget authority.
Fleet management tool research
1-3 creditsEvaluating GPS tracking, telematics, and fleet optimization platforms. Active fleet operator.
Commercial vehicle insurance search
1-2 creditsSearching commercial auto insurance quotes for fleet or business vehicles. Policy renewal or new coverage.
EV & Electric Vehicles
4 signalsIntent signals sourced from vehicle research activity, financing comparisons, dealer interactions, and behavioral data.
EV comparison research
1-3 creditsComparing electric vehicles by range, charging speed, and total cost of ownership. Considering the switch to EV.
Home charger installation search
1-2 creditsEV owner or soon-to-be owner researching Level 2 home charging installation. Confirmed EV commitment.
EV tax credit research
1 creditResearching federal and state EV tax incentives, rebates, and eligibility. Purchase-stage financial planning.
Fleet electrification planning
3 creditsBusiness evaluating transition from ICE to electric fleet. Infrastructure, TCO analysis, and grant research.
Who Buys Automotive Signals?
From local dealerships to national fleet operators, these buyer types convert automotive intent signals into closed deals.
Dealerships
Reach in-market buyers who are actively comparing, calculating payments, and checking trade-in values.
Auto Lenders
Connect with borrowers actively comparing financing options and monthly payments.
Fleet Companies
Commercial fleet expansion signals with confirmed budget and vehicle count requirements.
EV Ecosystem
EV shoppers, charger installers, and fleet electrification planners in one signal stream.
Insurance Providers
Policy shoppers and fleet insurance seekers with active quoting behavior.
Aftermarket & Service
Vehicle owners researching maintenance, upgrades, and service providers.
Signal Pricing at a Glance
| Sub-Category | Signals | Credit Cost | Freshness |
|---|---|---|---|
| Vehicle Purchase & Research | 3 | 1 credit, 1-2 credits, 1-3 credits | 14 days - 7 days |
| Trade-In & Financing | 4 | 1-3 credits, 1-2 credits, 1 credit | 14 days - 7 days |
| Fleet & Commercial | 3 | 2-3 credits, 1-3 credits, 1-2 credits | 30 days - 14 days |
| EV & Electric Vehicles | 4 | 1-3 credits, 1-2 credits, 1 credit, 3 credits | 30 days - 14 days |
Sell to Buyers Who Already Want to Buy
Start with 25 free signal credits. See real automotive intent signals and close deals while shoppers are still comparing.
Browse Automotive SignalsNo credit card required. FCRA-compliant. Signals only -- never scores.