Intent Signals That Actually Convert: A Guide by Industry
Which intent signals drive real conversions in solar, legal, home services, auto, and more? Data from 1.6M+ business listings.
Not all intent signals are created equal. A page view on a blog post is noise. A permit filing combined with a calculator submission is a buying signal worth thousands.
After processing signals across 43 industries and 1.6 million business listings, here's what actually converts.
Solar & Renewable Energy
Highest-value signals:
- Building permit filed for roof work (public record)
- Solar calculator completed with budget > $30K
- Utility bill uploaded for savings estimate
- "Commercial solar" topic surge from a company IP
- Personal injury calculator completed
- "Filing deadline" content consumption patterns
- Estate planning questionnaire with asset range
- Business formation wizard (LLC, Corp) completed
- Home improvement cost estimator (project + budget + timeline)
- HVAC system age calculator (replacement signals)
- Roof inspection request forms
- "Emergency" + service type search patterns
- Trade-in value calculator completed
- Payment estimator with specific vehicle selected
- Insurance quote comparison tools
- "Lease ending" timeline indicators
- Wedding budget planner completed (date, guest count, budget)
- Venue comparison tools used
- Vendor inquiry forms submitted
- Registry creation activity
- Mortgage calculator with property value + down payment
- Retirement planning tools with income/age
- Insurance needs analysis completed
- "Refinance" topic surge from company IPs
Signal pricing: $2,500 - $5,000 per qualified signal
Solar has the highest signal values because customer acquisition costs are enormous ($3,000-7,000 per residential install). A pre-qualified lead with a permit on file is gold.
Legal Services
Highest-value signals:
Signal pricing: $500 - $2,500 per qualified signal
Legal intent is time-sensitive. Someone researching personal injury attorneys after an accident has a narrow decision window. Freshness matters more here than in any other vertical.
Home Services
Highest-value signals:
Signal pricing: $100 - $1,000 per qualified signal
Volume is the play in home services. Individual signal values are lower, but the sheer quantity of homeowners with maintenance needs creates massive opportunity.
Auto & Dealerships
Highest-value signals:
Signal pricing: $200 - $1,500 per qualified signal
Auto dealers spend $600+ per lead through traditional channels. Intent signals that show someone is actively pricing vehicles cut acquisition costs in half.
Wedding & Events
Highest-value signals:
Signal pricing: $50 - $500 per qualified signal
Wedding intent is uniquely predictable. Once someone sets a date, they're in a 6-12 month buying cycle across dozens of vendor categories. The data compounds.
Financial Services
Highest-value signals:
Signal pricing: $500 - $3,000 per qualified signal
Financial services has strict compliance requirements, which is exactly why FCRA-clean intent signals command premium pricing. We deliver marketing signals, never credit data.
What Makes a Signal Convert?
Across all industries, the pattern is consistent. High-converting signals share three traits:
1. Self-declared data — the prospect volunteered specific information 2. Recency — the signal is less than 7 days old 3. Specificity — budget, timeline, or project scope is included
Generic "someone visited a page" signals convert at 1-2%. Qualified intent signals with all three traits convert at 15-25%.
Access These Signals
SIE Data delivers industry-classified intent signals across all 43 verticals. Every signal includes provenance data, compliance certification, and a freshness timestamp.
Start with 10 free credits and see the difference real intent data makes.
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