Projected Results -- Based on SIE Data platform capabilities, not yet achieved customer results
Apex Solar Installations
Real-Time Permit Signals Cut Lead Cost by 60%
Building permit signals deliver leads within 24 hours of filing, before competitors even know the homeowner is in-market.
The Challenge
A mid-size solar installer was spending $50 per lead on aged lead lists from traditional providers. By the time their reps called, homeowners had already received quotes from 3-4 competitors. Close rates were below 5% and marketing ROI was negative. The team needed a way to reach homeowners at the moment of intent -- not weeks later.
The SIE Data Solution
SIE Data's real-time building permit signal pipeline monitors county permit filings for solar-related permits -- electrical upgrades, roof permits in solar-active zip codes, and solar panel installation permits. The platform:
- Monitors public permit databases across target counties in real-time
- Auto-buy rules deliver matched leads to the installer's CRM within hours of filing
- Each signal includes property details, permit type, and filing date
- Full compliance provenance -- all data sourced from public government records
Projected Results
- Received 47 permit-filed leads in the first month, contacted within 24 hours of filing
- Closed 3 installations worth $28K from the first batch of signals
- Reduced cost per lead from $50 to under $20 -- a 60% reduction
- Sales team productivity improved 3x by eliminating unqualified cold calls
* These are projected results based on SIE Data platform capabilities and public permit data analysis. Actual results may vary by market and implementation.
“Instead of calling cold lists, we reach homeowners the day they pull a permit. The intent is undeniable -- they have already committed to the project.”
* Fictional representative quote for illustrative purposes
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