CPA Reduced by 40% with Zero Compliance Incidents

An independent insurance agency was buying leads from 3 different providers, spending over $8,000/month on data that was often 30-60 days old. Many "leads" had already purchased policies elsewhere. Worse, the agency faced constant anxiety about compliance provenance -- where did the data come from? Was consent properly obtained? One compliance violation could cost more than a year of lead spend.

SIE Data's real-time consumer shopping signals identify individuals actively comparing insurance quotes, reading policy reviews, and using premium comparison tools. Every signal includes:

• Full compliance provenance: consent timestamp, source attribution, and DROP-compliant audit trail
• Real-time delivery -- signals are hours old, not weeks
• Shopping behavior indicators: quote comparisons, coverage research, premium comparison tools
• One platform replacing three stale providers, simplifying vendor management

• Reduced cost per acquisition by 40% compared to blended 3-provider spend
• Zero compliance incidents over 6 months -- every signal has a clear audit trail
• Consolidated 3 lead providers into a single SIE Data feed, saving 15+ hours/month on vendor management
• Quote request rate increased 55% due to signal freshness and higher intent quality

* These are projected results based on SIE Data platform capabilities and compliance architecture. Actual results may vary by market and implementation.