Projected Results -- Based on SIE Data platform capabilities, not yet achieved customer results
ComfortFirst HVAC
Response Time: 3 Days to 4 Hours
Consumer intent signals from comparison sites identify homeowners with failing HVAC systems before competitors reach them.
The Challenge
A regional HVAC company serving 3 counties had no way to identify homeowners with failing AC units before competitors reached them first. By the time leads came through traditional channels, homeowners had already scheduled service calls with faster-moving competitors. Their 8% close rate was unsustainable, and the company was losing market share to larger franchises with bigger marketing budgets.
The SIE Data Solution
SIE Data's consumer intent signals detect homeowners actively researching HVAC replacement on comparison and review sites. The platform identifies:
- Homeowners searching "AC not cooling" and related urgent repair queries
- Consumers comparing HVAC unit prices and reading installer reviews
- Users requesting quotes on HVAC comparison websites
- Signals delivered via webhook to the company's dispatch system in near real-time
Projected Results
- Cut average response time from 3 days to 4 hours
- Increased close rate from 8% to 22% -- nearly 3x improvement
- First-contact resolution improved by 40% due to higher intent quality
- Revenue growth of 175% year-over-year on SIE-sourced leads
* These are projected results based on SIE Data platform capabilities and consumer intent signal analysis. Actual results may vary by market and implementation.
“We used to wait for the phone to ring. Now we call homeowners while they are still comparing options online. Being first changes everything in HVAC.”
* Fictional representative quote for illustrative purposes
Want results like these?
Get Started Free and get consumer intent signals for your service area.
Get Started Free5 free signals included. No credit card required.